The Norton Laird family has maintained its fortune across eight generations through the creation of a family committee and educating successors starting at the age of 14.
After marrying at age 24, Jill Gardner knew very little about her husband's family business . Her spouse is part of the fifth generation of the family associated with the U.S.-based investment company Laird Norton, as per Business Insider .
Her fascination with the company started following the arrival of their first daughter. "While researching our family heritage, I became completely captivated," she mentioned.
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The Laird Norton family gathering held in the United States during 2019. Image taken from the company's official website. |
Gardner mentioned that she was raised alongside two brothers, and frequent communication became harder following the passing of their parents since they lost the shared purpose that once united them. However, within her husband’s family, she noted that the family business serves as this unifying factor, with 551 members spread across seven countries who all have ownership stakes and participate in the company.
Gardner currently holds the position of Family President, responsible for facilitating connections among family members worldwide. In addition, she assists in producing the family's publication, which features updates on relatives, family gatherings, and significant personal milestones. The family has recently celebrated the arrival of its first member from the eighth generation.
A business spanning 170 years of development
According to the regional historical encyclopedia, William Harris Laird, Matthew G. Norton, and James L. Norton established their company in 1855 through a sawmill located in Winona, Minnesota. HistoryLink .
In 1955, the company relocated its main office to Seattle, Washington. Today, its holdings are overseen by Laird Norton Company, which specializes in private equity and... real estate investments and Laird Norton Wealth Management, valued at over $15 billion according to a digital financial advisory platform Wealth Management .
Gardner stated, 'We have differences on every topic imaginable, yet we concur on choosing the appropriate course of action for the company.'
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Jill Gardner, the Family President at Laird Norton. Image taken from the company's official website. |
She credited the family's sustained achievements to Norton Clapp, a member of the third generation and son of the founder Matthew G. Norton. He was instrumental in defining Laird Norton during the middle of the 20th century and created a management structure that kept family matters distinct from company activities.
A Family Council was established to speak for the members and issue publications highlighting family updates, hobbies, and significant milestones. Important business choices are managed by a board of directors chosen by the family, which includes seven individuals from within the family and five outside members.
The family also created the Laird Norton Family Foundation to involve the family in philanthropy as a means of enhancing familial bonds.
Laird Norton has historically included in-laws within its leadership structure. Son-in-laws have been part of decision-making processes since the second generation, and this tradition has later extended to daughter-in-laws, such as Gardner.
Each year, the family organizes a gathering that merges stockholder discussions with team-building exercises.
"While my husband was growing up, the company wasn’t as focused on involving family members. His cousin peers humorously refer to themselves as 'the forgotten generation,'" Gardner stated.
The family has lately launched fresh efforts aimed at enhancing bonds between relatives, particularly with the younger members. Approximately 350 family members are set to come together in Salt Lake City during the upcoming summer. As adults take part in stockholder gatherings, the kids will engage in their own distinct summer program.
Gardner mentioned that her kids like going to these gatherings as they get to spend quality time with their cousins.
Family members become involved with the business starting at age 14 via sessions explaining the family's activities. The firm provides internships and holds an every-two-years gathering for individuals between 21 and 40 years old to enhance their understanding of the business and its future objectives.
Maintaining an eighth-generation enterprise requires significant effort. Organizing gatherings that promote engagement with the company and relatives enables us to safeguard the Laird Norton family heritage," she stated.