The way we live has transformed due to the coronavirus outbreak, leading to an entirely different everyday schedule. Houses have moved past being just spots for relaxation post-work, transforming into areas where individuals work, study, and spend leisure time. With more time spent indoors gaining significance, buyers are starting to carefully evaluate their selections of couches, mattresses, illumination, and additional household items—once chosen based solely on the idea of “adequate.” How can someone discover items that precisely match their living style and available area?
The furniture and lifestyle exhibition **‘2026 SOFURN&LIFESHOW’**, co-hosted by Chosun Ilbo and the Korea Furniture Industry Cooperative Federation from June 4 to 7 at COEX Hall A in Gangnam-gu, Seoul, offers an answer. Under the core slogan **‘Companion Furniture (伴侶家具)’**, this exhibition introduces not only the latest living trends and diverse furniture products for home interior enthusiasts but also a variety of daily items spanning beauty, fashion, and automobiles.
◇ Locate Ideal Furnishings for Your Residence
The SOFURN&LIFESHOW this year showcases 155 businesses spread across 550 exhibition stands. Due to the involvement of various furniture manufacturers, guests have the opportunity to explore items designed for multiple phases of life and environments—including residential, kids', newlyweds’, and corporate furnishings—across the event space.
A leading American luxury recliner company, **Leiji Boyi**, features an interactive display allowing guests to experience its top product line, the **X49 Line**, which is a completely automatic double-reclining chair built for optimal use of space.
**Zinus** presents its newly launched product tailored for the Korean market, the **Flow Motion Bed Set**, along with the **Lumi Bed Frame**, an adaptable option offering improved storage capabilities. A special leisure zone inside the exhibit includes the popular single-seater sofas **Aida** and **Kent**, enabling guests to take a break and test out the items following their tour of the event.
**Shinsegae Casa** features high-end mattress brand **Materasso**. Materasso will launch its main showroom in Seoul at the end of June, with this event serving as a sneak peek into the flagship store. At the **Ceragem** booth, guests can experience the **Master V Collection**, a spine health medical equipment, and the **Pauze M Collection**, an upscale massage chair.
In addition to furnishings, the exhibition showcases items designed to improve daily life. **Lotte Department Store** features environmentally conscious merchandise under **RE:EARTH**, like handmade eco-friendly keychains crafted from recycled plastics. Guests at the stand can also participate in a draw for **RE:EARTH mini pouches**. **Patchpie**, an ecological start-up, offers various accessories—such as book sleeves, passport protectors, bags, and pen cases—made from unused fabrics.
A healthcare startup named Lisol, which develops innovative sleep management devices, along with Inko, offering a wide range of heated products, and the luxury skincare brand Lotea, all have exhibition stands. At the high-end brewery Smart Brewery’s stand, guests can explore the concept of at-home and solitary drinking that aligns with modern living styles. Beom Pyo Brewery, recognized for its tiger emblem and revival of classic Korean designs, presents items such as Beom Pyo Fresh Makgeolli 12% from 1988 Seoul and additional offerings.
◇Large Prizes Offered by Spinal Care Devices to Sofas
A wide range of activities and rewards are available for those who have registered in advance. During the **‘1+1 Event,’** presents will be handed out on a first-come, first-served basis near the entrance each morning. The initial 1,500 guests will get drinks, with the first 350 receiving a **‘Folding Shopping Cart.’**
For individuals who were unable to attend the early session, the **‘Happy Hour Event’** begins at 2 p.m. every day, providing **‘Scot Soft&Strong Sponges’** to the initial 1,500 guests. Pick up your free item and proceed into the area.
Another prize drawing will include **Ceragem’s spinal health medical equipment ‘Master V5’** and **Leiji Boyi’s one-person lounge chair ‘Grayson 530’**. Sign up beforehand and arrive at the event location on the day to be eligible automatically.
◇ Professional Talks About Daily Life Tips
The showcase also presents **‘Special Lectures’** delivered by five lifestyle specialists. The participants this year are as follows:
▲ Food writer **Jeong Dong-hyun**'s **'How Has Our Taste Changed?'** (June 4, 2 p.m.)
